Persona 4 Golden Guide

Central Shopping District

The Central Shopping District is where most of your shopping will take place. It is split up into three different areas: Shopping District, South; Shopping District, North; and the Tatsuhime Shrine. There are a variety of shops along the strip where you can spend your hard-earned Yen.

Mailboxes can also be found along the shopping district. Use these to send in your prize stickers from Tanaka’s Amazing Commodities.

Shopping District, South

Shopping District, South is one of the two halves of the Central Shopping District. The far southern end has a bus stop which can be used to reach part-time jobs. Interact with the bus stop after accepting a job at the Hospital, Tutoring, or as an Assistant Day Care Caretaker.

Select Social Links can be boosted at the bus stop during the evening if a character is standing nearby.

A bit further north is a blue butterfly save point and a door to the Velvet Room.

Gas Station

From time to time, you may find a friend near the Gas Station in the Central Shopping District during the day. They won’t have an exclamation mark above their head, but you can still talk and spend the day with them. Doing so should take you to a hot spring.

There will be two options available while at the Hot Spring, each with their own purpose:

  • Talk about memories: This option will allow your friend’s Persona to relearn an older, forgotten Skill.
  • Talk about the future: This option will allow your friend’s Persona to learn a new Skill. These skills are bonus skills that cannot be learned through leveling up.


The bookstore is located just left of Daidara Metalworks. It’s the only place books can be purchased, but not the only place books are obtained! The books purchased here can increase your social attributes or give you special bonuses. Each book will tell you the benefits of it if you press SQUARE while selecting it.

Daidara Metalworks

This store sells armor, weapons, and accessories. Bring your miscellaneous items to this store and sell them if you need some extra Yen. Selling Materials to the store owner will not only net you money, but also unlock new items available for purchase. The materials have no other purpose, so there’s no point in saving them.

In case you’re wondering, the things that the enemies drop when you defeat them for a Retrieval Quest are stored as “Items,” and not “Materials,” so you cannot sell them to the store.

Marukyu Tofu

This is a Tofu Shop that will have no use until Rise Kujikawa makes an appearance. Then you can speak with her to boost or rank up your Social Link.

You can also find the former politician Namatame here from time to time.

Shiroku Store

During the daytime, Shiroku Store sells items used during dungeon quests.

At night, this store becomes the Shiroku Pub where you can trade gems for equipment. Speak with the store owner and give her pet eel bugs to eat to receive more gems and watch it grow.

You can also work here during the evening for some extra cash. At the end of your shift, you can choose a patron to converse with, which will increase one of your social attributes.

On rainy days, these stores have a 20% discount, so you should wait until a rainy day to do your shopping. Also, try the capsule machine in front of the store on a rainy day. It’s the only time the dials can be turned! Doing so will earn a Bronze Trophy: It’s Working Today. However, doing so will Spend Time, and you will be sent onto the next time period.

Shopping District, North

Shopping District, North is one of the two halves of the Central Shopping District. The far southern end has the town bulletin board which lists all the part-time jobs you can take on. The far northern end will have Yosuke or Saki’s Brother on select days to boost or rank up your Social Links.

Chinese Diner Aiya

This is a small diner you can spend your time and yen in. Doing so may increase certain Status Parameters. After eating there 8 times, the owner of the Aiya shop will come up to you, and give you a book: “The Ramen Way.” This can be done without the Rainy Day Challenge (on any ordinary day) but eating at Aiya on a non-rainy day isn’t really worth it.

On rainy days, the shop will be serving an Aiya Specialty: The Rainy Day Mega Beef Bowl Challenge! That sounds intimidating, because it is! It costs 3,000 yen to even attempt this challenge. However, doing so has several benefits: Every time you attempt to finish the bowl, you will get a stat increase for 3 random categories. You can’t choose what they are, so enjoy the surprise!

In order to finish the entire massive bowl of beef, your stats will need to be maxed out. Once you are, come back to the challenge, and you will be able to finish the bowl! Also, the Food Fighter will unlock.

However, when your friends take you to Aiya because of a Social Link or because of the storyline, your stats will not increase, even though it shows you eating their food. Also, it will not count towards your 8 visits to get the book.

Souzai Daigaku

This is a small, outdoor restaurant that sells Super croquette, Grilled steak croquette, or Steak skewer. However, the Super Croquette is sold out every day except rainy days. If you do buy the Super Croquette, you will earn a trophy: Seize the Moment. This does not Spend Time, unlike the Capsule Machine on rainy days.

Tatsumi Textiles

This is a textile shop that will have no use until Kanji Tatsumi makes an appearance. Then you will be able to spend time with Kanji to boost and rank up the Emperor Social Link. It’s mainly used as a setting during story events.

Tatsuhime Shrine

The Tatsuhime Shrine is a small area with many things to do. The main focus is the Shrine and the mysterious Fox that protects it. Complete Quests for the Fox to rank up the Hermit Social Link.

To the left of the Shrine is a small offering box. For 200 yen you can draw a fortune to boost any Social Link. You can get a small, moderate, or great blessing. Drawing a fortune will pass time. The offering box will be put away during rainy days.

After obtaining a bug catching net, you can catch bugs beneath the trees once a day. Doing so will not pass time.